OEM custom headphone manufacturers learned that, the news that the iPhone 7 will cancel the 3.5mm headphone jack has spread like wildfire. Looking at it now, Apple is really going to do this. It is learned from the supply chain that it is confirmed that the iPhone 7 will officially cancel the 3.5mm conventional headphone jack and switch to a new Bluetooth wireless original headset. Of course, users can also choose to purchase a Lighting adapter to switch to a 3.5mm standard headset.
In addition, on the next-generation iPhone 7, Apple is likely to adopt a three-proof design. News from the industry chain shows that the next-generation iPhone will have to do three defenses. At present, equipment dedicated to waterproof impact testing has been added to the supply chain. If the iPhone 7 is really designed like this, the news that Apple wanted to use wireless audio transmission a few days ago would be more reliable.
What does it mean to cancel the 3.5mm headphone jack?
Why did Apple remove the headphone jack?
In fact, it’s very reliable. Apple’s removal of the headphone jack is a big game.
According to the online edition of "Forbes" magazine, there can be no waves without wind. Recent rumors that Apple wants to abandon the 3.5mm headphone jack from the iPhone 7 have been persistent. This has attracted the attention of the famous technology journalist Gordon Kelly. Kelly first predicted that Apple would cut off the headphone jack when Apple acquired Beats Music 18 months ago, and new revelations this week have exacerbated his view. To this end, Kelly started with facts and rumors, and wrote an article to analyze Apple’s motives for doing so, and how Apple made a big game to prepare for the departure of the headphone jack and will allow consumers to readily accept this.
The Lightning interface will be adapted to special headphones in the future
●To remove the headphone jack layout
Technology media TheVerge and Appleinsider both reported a piece of news this week: A number of sources from Japan’s Portable Audio Festival said that Apple Music will launch a high-quality 96kHz/24-bit code rate in 2016. Audio format, and Apple is in in-depth negotiations with a number of headset manufacturers for this. The interesting part of the news is that the above-mentioned high-quality music is specially designed for Lightning interface headphones.
Now you may have some eyebrows-Apple has played the trick of taking away some things (removing the headphone jack) and giving you another candy (high-quality music). Apple loves this strategy. Focusing on FireWire allowed Apple to ditch the floppy disk, and USB Type-C gave it a reason (perhaps a bit far-fetched) to cut off all other ports on the 12-inch MacBook.
But why did Apple remove the headphone jack? After all, this technology, which is a variant of the phonograph connector, is the oldest general technical standard in use today. The answer is simple: practicality and benefits.
OEM custom headphone manufacturers believe that in terms of practicality, Apple can use this to discard the largest and deepest connectors in their devices. In this way, it can use the free space on the battery, or directly create a thinner product. In addition, this also makes it possible for Apple devices, such as the iPhone 7 to be waterproof.
The rumor that Apple wants to remove the headphone jack comes at a time when it accelerates the promotion of Lightning headsets. JBL, Philip and Apple's own Beats are currently selling Lightning headphones in the Apple store. Earlier this month, Apple put a Lightning interface headset, Audeze EL-8 Titanium, on the Apple Store, which sells for as much as $799.95. Apple has also carried out a lot of publicity for this. Obviously, Lightning's positioning is very high-end.
●Apple's business logic
Of course, knowledgeable readers will find the shortcomings in the above logic: the headphone jack is a standard technology, and it already supports high-quality audio formats. Yes, but you may have missed a key point: Apple's business logic.
Headphones with Lightning interface
OEM custom headphone manufacturers feel that without the headset interface, Apple will be able to strengthen control over the way music is consumed in many of its devices. Lightning is Apple's proprietary technology standard, so it can charge all headset manufacturers a license fee, and Apple can also make Lightning's power transmission range wider, such as integrating a digital-to-analog converter (DAC). Apple can also develop smart programs that allow Lightning to implement different functions when connected to devices based on time or location. Apple can also allow devices to continue to support Bluetooth, so as not to make users feel over-controlled.
Removing the headphone jack will also give Apple a new weapon to retain consumers. Users who want to leave Apple's iOS and Mac OS systems will have to pay again for a pair of expensive headphones, so they will think twice. At the same time, I believe that Apple will definitely launch a 3.5mm headset Lightning adapter by then, thus welcoming traditional headset users to Apple’s camp.
What about charging? In fact, this provides another attractive highlight for Apple-wireless charging. Through wireless charging, waterproof, high-quality audio, thinner body or larger battery and other benefits, Apple will make most users willing to give up the headphone jack.
I have always been skeptical that Apple will ditch the headphone jack in the iPhone 7, but with more and more rumors, this speculation has become more convincing. And I bet that even if Apple does not remove the headphone jack on the iPhone 7, the company will get rid of it in the near future. Apple has already sentenced the headphone jack to death, and it can't escape Apple's sight.